Kaufland Česká republika v.o.s. |
Kaufland Česká republika v.o… |
Břevnov, Praha
Břevnov, Praha
- Plný úvazek Plný úvazek
Zveřejněno: 28. srpna
What would be your responsibility?
- Own, deliver and implement a marketing campaigns across the following channels:
- Paid search (AdWords, Sklik, Bing)
- Display & programmatic
- RTB and Video Advertising
- Remarketing (Search& Display)
- Work with Social Media & Content manager to set-up paid social media campaigns (Facebook, Twitter, and LinkedIn).
- Work with the CRM & Campaigns teams to improve data acquisition & enhancement.
- Continuously come up with new ideas of how to improve our advertising to maximise conversions.
- Introduce an A/B testing programme for PPC Ad Copy and other online creative
- Work with the Optimisation Specialist to ensure best in class landing page experience and maximise conversion.
- Build strong relationships with affiliates in order to ensure an increase in business coming from this channel.
- Optimise cost per lead through affiliates & brokers in order to maximise reach and conversions.
- Work with affiliates and partners to optimise number of conversions, test new incentives for existing affiliates.
- On-board new affiliates to drive conversions.
- Ensure consistent levels of reporting on affiliate activity.
- Edit webpages to better user journey & stronger conversions.
- Work with Digital Optimisation Specialist to ensure all conversion tagging is successfully implemented.
- Report on performance of all web advertising channels and affiliate activities of Provident – own parts of Digital MI suite.
- Work with Digital Marketing Leader to develop and implement channel level reporting and improve efficiency of our media spend.
- Pro-actively analyse our advertising and off-site performance to seek improvements
- Constantly come up with innovative solutions to enhance traffic acquisition & conversions.
What we expect from you?
- University Degree.
- Digital Marketing Skills – broad knowledge of all digital disciplines.
- Experience in managing social media channels.
- Experience with Content Management
- Familiar with Google Suite – Analytics, Tag Manager, AdWords.
- Skill with tools like Google Suite – Analytics, Tag Manager, AdWords.
- Good communication skills and ability to influence key stakeholders.
- Analytical capability.
- Strong commercial sense.
- Excellent written and spoken English and Czech.
What we offer you?
- Interesting, diversed and responsible work.
- The opportunity to growth and to learn new things. During your fist days in the company you will be guided through detailed introduction system. You could improve your skills due to internal trainings as well every day practical experience.
- We will provide you with mobile telephone and notebook.
- You will be awarded by motivational financial scheme.
- You will be part of friendly and open team, where your colleagues will be always happy to help.
- We offer flexible working hours (37,5) / week, co you can manage your time according your needs.
- MultiSport Card, so you take advantage of sport and wellness clubs located around whole CR.
- The other benefits are 25 days of leave, tea and coffee available for free, 2 days of leave during the year so you can participate on voluntary activities, meal tickets, contribution to your pensionary insurance, 3× days of leave for „new“ fathers.
Where will you work?
- Your place of work is located in the Head Office, Olbrachtova 9/2006, 140 00 Prague 4
