Digital Optimisation Specialist

What would be your responsibility?

• Own, deliver and implement a conversion rate optimisation strategy, focussing on:
• A/B & MVT testing
• Landing Page Optimisation
• User Journey Optimisation
• Application Funnel Optimisation
• Continuously come up with new ideas of how to improve on-site conversions.
• Participate in creating Ad Copy experiments for AdWords and Sklik & ensure we incorporate result of experiments into our web presence.
• Own all on-site SEO Enhancements, consistently reviewing our visibility against competition.
• Ensure perfection in implementing technical SEO on our pages & own google search console.
• Work together with Content & Social Specialist to develop the content driven SEO strategy.
• Own link building strategy and work with PR to implement it
• Work with Content & Social Specialist to ensure our content calendar supports our SEO strategy.
• Edit webpages to increase search traffic and conversions.
• Work with Online Acquisition Specialist to ensure all conversion tagging is successfully implemented.
• Own website tag management solution and implement tags to ensure better conversion tracking.
• Own the Digital MI suite.
• Work with Digital Marketing Leader to develop and implement funnel level reporting.
• Pro-actively analyse website performance to seek improvements and come up with innovative solutions to enhance user experience and conversions.

What we expect from you?

• University Degree.
• Broad digital experience across key areas of content management, paid advertising, analytics and customer experience testing.
• Experience in managing social media channels.
• Experience with A/B testing / MVT tools like Marketizator, Unbounce, Adobe Test & Target.
• Familiar with tag management, especially Google Tag Manager, is an advantage.
• Experience with content management systems, especially Sitecore.
• Skill with tools like SEMRush and SEOMonitor, Google Analytics.
• Google Suite – Analytics, Tag Manager, AdWords.
• Good communication skills and ability to influence key stakeholders.
• Analytical capability.
• Strong commercial sense.
• Excellent written and spoken English and Czech.

What we offer you?

• Interesting, diversed and responsible work.
• The opportunity to growth and to learn new things. During your fist days in the company you will be guided through detailed introduction system. You could improve your skills due to internal trainings as well every day practical experience.
• We will provide you with mobile telephone and notebook.
• You will be awarded by motivational financial scheme.
• You will be part of friendly and open team, where your colleagues will be always happy to help.
• We offer flexible working hours (37,5) / week, co you can manage your time according your needs.
• MultiSport Card, so you take advantage of sport and wellness clubs located around whole CR.
• The other benefits are 25 days of leave, tea and coffee available for free, 2 days of leave during the year so you can participate on voluntary activities, meal tickets, contribution to your pensionary insurance, 3× days of leave for „new“ fathers.

Where will you work?

• Your place of work is located in the Head Office, Olbrachtova 9/2006, 140 00 Prague 4