Loyalty Lead For Czech Republic

Loyalty Lead for Czech Republic

Location: Prague

Company Description

H&M is on an exciting journey towards being more customer-centric company, meeting the ongoing industry changes, by exceed our customers’ needs. We continue to develop our organization to be more effective and – as a part of that process – we are introducing the Customer Activation & Marketing Team.

Customer Activation & Marketing Team is a function comprised of different competences – from media relations, customer insights, experience operations and loyalty – working together in a synergy to implement a locally relevant seamless customer experience. This will empower us to create a truly customer focused omni organization.

Job Description

On this journey we´re all working together to create the best omni customer offer for our customers and as a Loyalty Lead for Czech Republic you will contribute to added customer value, a strong brand and increased sales by securing proofreading of copy in external and internal communications. Your key responsibilities will include:

Align regional Loyalty strategy and tactics on local market & be part of commercial team in execution to meet defined KPIs, driving customer base growth and increased lifetime value

Manage local rewards together with commercial team, drive engaging rewards (sustainability, music, events, external partner collaboration etc)

Implement and follow up on the local activity plan to secure a strong customer offering towards members

Build awareness, secure training and motivate staff and other functions around the loyalty program.

Primarily collaborate and have a dialogue with the regional CRM & Loyalty Lead and, to some degree, with central functions (example IT, Global Loyalty team)

Take part in driving the Loyalty KPI FUP process and share learnings from activities

Support the implementation and continuous improvement of the Loyalty program by sharing local insights with regional CRM & Loyalty Responsible

Work with the full sales market team to drive enhances customer activation cross channels, including collaboration with E-com commercial and Store commercial team

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality we see that:

You have a formal education within Business, Economics, Engineering or equivalent relevant education

You have at least 2 years of experience working with CRM and Loyalty Programs in retail

You are fluent in English

You feel comfortable working in Excel

You have a commercial mindset and customer first-focus

You have strong, internal drive, results driven and willingness to learn and feed the organization with new insight

You possess strong communication & leadership skills and feel comfortable working in an executional, cross functional role collaborating with multiple teams in different locations

Additional Information

Additionally, what’s in it for you:

Meaningful work in one of the largest and best-performing global fashion brands

Stable employment contract in an international company with a unique culture

Private medical care

Life insurance

A fixed 25% discount on purchases in H&M for you and one member of your family

Regular feedback from your manager and colleagues, so you can grow

Possibility of growing within the company (over 70% of our recruitment processes are internal)

If you want to join our exciting journey and this fantastic team, please upload your resume (in English) until 14.11.2021!

For more information about the company, please visit

https://career.hm.com/content/hmcareer/pl_pl.html

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.